Founded in 2005, The Pura Vida Foundation (meaning “Pure Life” in Spanish) is a registered charity in Canada, working in the social sector of Cusco, Peru and its surrounding communities. The Foundation’s purpose is to improve the lives of children and youth through fostering healthy and supportive living – specifically in the rural regions surrounding the city of Cusco, Peru. Their goal is to provide young women who have experienced marginalization, exploitation, and abuse with the necessary resources to enhance their quality of living. For more information, please visit the Pura Vida website.
The Pura Vida Foundation's mission is to improve the life and future of young women who have experienced exploitation and abuse by creating a safe environment and providing access to education, holistic development and community tools.
Where others might see ‘problems’ and ‘causes’ to be solved with sweeping gestures, The Pura Vida Foundations sees a need to rattle the foundations of the complex systems that produce inequality. In order to have an impact, they believe we must work to lever change at the individual, community and societal levels. It’s not enough to beat the drum of a cause and demand people change the cadence of their steps; rather, through advocacy and awareness they want to co-create a new rhythm within the communities they work with; one where equality, human security and access to basic human rights are not apart from traditional values and practices.
They envision communities of women and girls empowered through holistic, person-centred development. By providing access to the basic building blocks for social mobility–education, healthcare, food and shelter–they create a world where community, belonging and reciprocity ripple out to form a tidal wave of change.